[CareFix Medical] Invited to Participate in 2024 Medtec Supply Chain Innovation Expo

From December 23rd to 24th, the Medtec Supply Chain Innovation Expo successfully concluded at the Suzhou International Expo Center. The event attracted nearly 100 participating brands, hosted 7 professional conferences, invited over 30 featured speakers, and drew more than 2,000 industry professionals.

As a highlight of the expo, the "Innovation and R&D Forum for Implantable/Interventional Products: Materials, Components, and Processing Technologies" garnered significant attention. Mr. Liu Hongbo, Chairman of Shanghai CareFix Medical Instrument Co., Ltd., was invited to deliver a keynote speech titled "Innovation Strategies for Orthopedic Implants in the Current Landscape."

Insights from Three Decades of Expertise

With over 30 years of experience in the medical industry and 25 years of leading the CareFix brand, Chairman Liu Hongbo shared profound insights with attendees. Analyzing the complex market dynamics from the perspective of medical device enterprises, he emphasized that innovation in orthopedic implants has become a critical driver in the post-centralized procurement era. He underscored the importance of deepening medical-engineering collaboration, accelerating the translation of clinical research into practical solutions, and iterating products to meet clinical demands, thereby achieving mutual success for both medical institutions and enterprises.

Building Brand Value Through Strategic Focus

Chairman Liu highlighted that establishing a clear brand positioning and mission lays the foundation for value growth. To sustain brand growth, he stressed the need to prioritize continuous product innovation, strengthen customer trust through service excellence, maintain dynamic brand communication, and commit to social responsibility and sustainability. CareFix Medical is dedicated to the R&D, design, production, and delivery of advanced, reliable, and affordable orthopedic medical devices, empowering patients to regain bone health and improve their quality of life.

Strategic Positioning: Blue Ocean, Differentiation, and Focus

CareFix Medical has implemented a strategic focus on niche markets, differentiation, and specialization, with over 15 years of expertise in pediatric orthopedics. The company boasts a seasoned R&D and operations team, including a core interdisciplinary R&D team of 20+ professionals with combined medical and engineering backgrounds. With 14 trauma/spine implant registration certificates, 3 Class II registration certificates, and 7 utility model/invention patents, CareFix continuously iterates designs to align with global leading technologies, concentrating on "non-centralized procurement" specialty products.

Market Strategy: Dual Engines of Academic and Channel Development

The company’s mature market strategy combines academic promotion and channel expansion, supported by a 30+ member technical sales team and over 300 agents nationwide. CareFix products are now used in more than 300 top-tier teaching hospitals across China. The company places strong emphasis on academic collaboration, technical support, and product training, participating in or hosting over 50 annual academic conferences for orthopedic surgeons.

Post-Event Interview: Commitment to Future Innovation

Following his speech, Chairman Liu Hongbo accepted media interviews. He stated that CareFix Medical will further deepen medical-engineering integration, accelerate the translation of innovative technologies—particularly in active, digitalized, and intelligent orthopedic medical devices—and enhance brand influence and market competitiveness. The company remains committed to contributing to the global medical industry’s innovation and development.