The company places great importance on scientific and technological innovation, as well as new product research and development. Its product development strategy follows the principles of "blue ocean, differentiation, and focus strategy," with a strong emphasis on limb orthopedics, pediatric orthopedics, and internal and external fixation products for foot and ankle surgery. The company has obtained 27 national utility model patent certificates, 6 invention patents, and 2 software copyrights.
With a production capacity covering more than 8,000 product specifications in orthopedic trauma, spinal implants, and surgical instruments, the company has gradually established competitive advantages in research and development, production and manufacturing, quality control, marketing, and other key areas.
The marketing team consists of more than 40 professionals, with sales and technical service personnel present in over 20 major cities. The company has built a nationwide marketing network covering 31 provinces and cities, collaborating with more than 300 agents and serving over 300 top-tier teaching hospitals. It actively engages in academic promotion, technical services, and product training, participating in or hosting more than 50 academic conferences for orthopedic doctors annually.
The company's self-operated export business is also taking shape, with sales extending to countries such as Brazil, Colombia, Peru, Egypt, and Morocco.